Our societies and our economies are struggling to transform in response to the climate crisis with the speed and intent that the rapidly deteriorating environmental situation requires. Resistance to change is invoked as one of the reasons for the slow adoption of new sustainable practices. In this paper, we argue that the transition to sustainable behaviors is part of a wider adaptation to the new uncertain and precarious conditions of contemporary living and this constitutes a unique opportunity for rapid cultural change. The analysis of a growing innovation space that is at the crossroads of digital transformation and ecological transition shows that the digital culture of sustainability actually goes hand in hand with the changing practices emerging from an increasing economic and professional precariousness.
Article in the Journal Sustainability written with Francesco Cara in April 2018