The Author

Stefana Broadbent is a digital ethnographer. In the last 20 years she has been investigating the evolution of digital activities both at home and in the workplace. To monitor the changes in social practices that are happening over time, Stefana has developed observatories of digital usage in various European countries. All of her projects had in common an ethnographic approach and a design intent to support the conception of new tools and services. Her observations have spanned from air traffic control rooms to living rooms, always attempting to capture how people interact through technology.

Stefana is currently Head of Collective Intelligence at Nesta in London. Until2014 she was directing the Master in Digital Anthropology in the Department of Anthropology at University College London. Between 2004 and 2009 she developed the User Observatory at Swisscom. Previously, she was in the Management Team of IconMedialab now LBi (Publicis) a multinational digital consultancy and developed a global internet observatory with a team of 120 social scientists spread in 20 countries. In 1993 she founded CB&J, a company specialized in human factors and user research that was acquired by IconMedialab in 1999.

Stefana holds a Ph.D. in Cognitive science from the University of Edinburgh, and a degree in Psychology from the Univesité de Genève. She has lectured in Anthropology and Ergonomics and has published on issues related to digital media.

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