Stefana Broadbent is a digital anthropologist. In the last 20 years she has been investigating the evolution of digital activities at home, in the workplace and in the public sphere. To monitor the changes in social practices that are happening over time, Stefana has developed observatories of digital usage in various European countries. All of her projects had in common an ethnographic approach and a design intent to support the conception of new tools and services. Recently her work has focused on how collective intelligence emerges from joint online activities.
Stefana is currently visiting Professor at the School of Design at the Politecnico di Milano. She is the cofounder of Cleanweb an organisation that uses the web to fight climate change. Cleanweb runs If You Want To the largest directory of green digital services in the world. Stefana is member of the Comité de Prospective at la CNIL Conseil National Informatique et Liberté in France. Between 2014 an 2016 she was Head of Collective Intelligence at Nesta in London. Until 2014 she was directing the Master in Digital Anthropology in the Department of Anthropology at University College London. Between 2004 and 2009 she developed the User Observatory at Swisscom. Previously, she was in the Management Team of IconMedialab now LBi (Publicis) a multinational digital consultancy and developed a global internet observatory with a team of 120 social scientists spread in 20 countries. In 1993 she founded CB&J, a company specialized in human factors and user research that was acquired by IconMedialab in 1999.
Stefana holds a Ph.D. in Cognitive science from the University of Edinburgh, and a degree in Psychology from the Univesité de Genève. She has lectured in Anthropology and Ergonomics in France, Switzerland, Italy and the UK and has published on issues related to digital media.